Is Your Website Responsive?
There is only one reason why this is a VERY important question for every small business owner. That reason is because Google cares, Google is watching, and Google wants it to be responsive … by tomorrow.
Never forget, anything Google cares about, you should care about, too.
What is “responsive” anyway?
Responsive means that your website code recognizes the type of device being used and adapts your website layout so it can be viewed and read easily. Therefore, your website will re-size appropriately whether it’s showing on a mobile device, tablet, or computer – with minimal scrolling or zooming along with finger-friendly links. (Isn’t it annoying when the links are so close together that you can’t tap the correct one without going to the wrong page?)
Since late 2014, you may have noticed some search engine results with Google “Mobile-Friendly” labels in their search engine results. Not only will you start seeing even more of those visual labels, those sites that aren’t mobile responsive could lose some of their ranking power.
Remember, Google is focused on maintaining their dominant market share. And they do this by giving their customers (those of us who use Google as our primary search engine) what they want, how they want it, and when they want it. As mobile searches have increased (globally dominating desktop searches), Google has been hinting about the importance of mobile-friendly websites.
Google Changing Ranking Factors
Starting tomorrow, they are changing their algorithms. And those websites that are deemed to be non-mobile-friendly will most certainly feel it. Check out Google’s announcement about the April 21 change.
The most significant sentence in the entire announcement may be “This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
In case you’re not sure about your site, use this Google Test to see how Google views your site’s mobile-friendliness. And do it quickly! (Technically, you should be checking every page of your website.)
As with previous Google updates, it may take awhile for this algorithm update to filter through to everyone. Unfortunately, no one knows who will be affected first so if you haven’t made the necessary updates yet, get started now!