Lost Your Google Listing?

In early February, many business owners in Australia and Canada received this email message saying they may lose their Google Places account:

Hello,

Due to changes in Google Maps, we’d like to inform you that unless you review and confirm the information in your Google Places account, we will no longer be able to keep and show it to Google users after February 21, 2014.

As a result, on this date your listing “Company Name” may be deleted.

If you wish to keep your listing active, follow these three easy steps:

1.        Log in to your Google Places account
2.        Review and update your information
3.        Click the “Submit” button

Sincerely,
The Google Places Team

After first thinking it was a hoax or spam, they eventually realized it was legit.  Based on the email below from Google Business Community Manager, Jade Wang, Google is apparently weeding out those inactive listings.

We are making some changes to Google Places for Business and Google Maps so we can continue providing people with the best experience when they’re looking for local businesses. As part of this process, we’re asking business owners to review and confirm some of the information in their Google Places accounts so we can keep showing it to Google users. We know this will be a few extra steps for merchants, and we apologize for any inconvenience and thank you for your time.

We have sent business owners affected by these changes an email entitled “Action Required: You have 3 weeks to save your Google Places Listing”.

If you did receive this email, don’t worry. Please log into Places for Business, take a look at your business information, update it if necessary, and click “Submit.” You’ll need to do this for all listings in your account by February 21, 2014, so they can stay on Google Maps. Otherwise, you’ll need to add your business information and undergo PIN verification using Google Places again.

If you have any trouble going through the above steps or need assistance updating your business information, please send us an email, and we’ll gladly assist you.

Thanks again for your time.

Jade Wang, Google Business Community Manager

Remember, to maintain their dominant share of market, Google’s primary goal is to provide accurate, complete information to their users – those that use Google to find information.  Inactive listings that may have incomplete or inaccurate information do not serve Google’s customers well!  And they don’t like that!

There is no evidence yet that this is affecting businesses in the United States.  However, all of us should be prepared! And it’s not a bad idea to double check your listing.

Make sure you keep your Google listings updated and make sure they are verified!

Call us if you have any questions.  We can help.