Online Reputation Is Critical For Retirement Communities
Your website is just one piece of the digital engagement your prospective residents – and their adult children – will encounter during their search for retirement living solutions. For these larger scope purchase decisions (those that are higher priced and involve longer decision process), research indicates more than 70% will search online for information and data – including online reviews. And even after receiving a referral or recommendation, more than 85% will still look online for more information about that company or service.
Seeing how other people have experienced your services helps prospective residents reduce the risk and feel better about their own decision. Studies have shown that even one negative review can prevent a buyer from even considering that product or service.
Therefore, it’s very important that your community have a strong online reputation. Whether potential residents are looking at your website, your Facebook page, your Google or Yelp listings, or many other online information resources, they should have no problem finding multiple 5-STAR reviews from those who are happy with the decision they made about your community.
We help companies get more customers by Managing, Building, and Marketing their 5-STAR reputation online. In fact, we recently helped one retirement community move from a dismal 2 STAR reputation on Google to a dominating 4.5 STAR reputation in just five months!
To help businesses understand and be successful with their online marketing, we’ve created this video report, “7 Steps to Getting 5-STAR Reviews Fast”. Click on the video below to learn about online marketing trends, case study results, and step-by-step instructions.
Please contact us if you have any questions or would like to discuss your reputation marketing opportunities.